How Animation Makes Complex Ideas Crystal Clear

Let’s be honest - life is complicated, and so is a lot of the information we deal with every day, especially as business owners. Whether you’re training your staff, rolling out a new marketing campaign, or even understanding how black holes work, some topics are difficult to wrap your head around.

At Brew Motion, we’re wizards in the magic of animation, taking complex topics and making them not just digestible, but downright exciting. So, let’s dive into how animation can simplify the complicated and why your business should be taking full advantage of it.

The Power of Visuals: Why Our Brains Love Animation

Here’s a fun fact: the human brain processes visuals 60,000 times faster than text. If someone gives you the option of a dense manual or a snappy explainer video, you’ll probably choose the video every time.

Animation thrives on this visual learning advantage. With moving graphics, colours, and engaging characters, it’s easier to highlight the most important points, guide the viewer’s attention, and even inject a little humour. Complex doesn’t have to mean boring!

Watch our project on Black Holes. A great example of how animation can simplify complex topics, making them fun and easy to understand.

How Does Animation Break Down Complex things?

1. Visual Metaphors Do the Heavy Lifting

Ever heard the phrase, “It’s like riding a bike”? Animation thrives on creating metaphors like this. Want to explain how cloud computing works? Turn it into a postman, flying through the sky, delivering packages. Need to describe DNA sequencing? Picture it as a zip coming together.

These relatable visuals make even the most confusing topics feel familiar.

2. Step-by-Step Clarity

Animation shines at breaking things into bite-sized chunks. Instead of overwhelming your audience with all the information at once, you can guide them step-by-step, making even the most intricate processes feel simple.

For example, we created an animation explaining how a baby’s genes develop during pregnancy, making it easier to understand for soon-to-be mums who might find the topic overwhelming or intimidating.

3. Engagement Keeps Attention Locked In

Let’s face it, our attention spans are shorter than ever. Animation, with its dynamic movement and vibrant visuals, keeps your audience hooked. No more zoning out during endless PowerPoint slides - animation makes learning fun!

Who Needs Animated Explainers? (Spoiler: Probably You)

We take an educational approach to animation because, no matter what industry you're in, animation’s main goal is always to help educate your audience about something important. Here’s just a few examples:

• Marketing: Whether it’s showing off your product/ service or teaching people how to use it, animation makes it clear and easy to understand.

• Recruitment: Animation can make your hiring process stand out by showcasing your company culture, giving potential employees a sneak peek into what it’s like working with you, or explaining job roles in a fun and engaging way.

• Training: Need to teach something complicated? Animation breaks down complex processes into simple, easy-to-follow steps, making training way more engaging and effective.

Want to find out a bit more about how explainer videos can help? We got you - we made an animation on that! Check it out here.

Where Animation Works Better Than Traditional Video

Still wondering why you should choose animation? Here’s why it stands out:

• Flexibility: You can visualise things that are impossible in real life, like molecules bonding, outer-space or even time travel (The possibilities are endless)!

• Consistency: No need for re-shoots or worrying about camera angles.

• Cost-effective: Once it’s made, you can use it forever. If anything changes in the future, animations are easy to update

Are you Ready to Simplify Your Big Idea?

At Brew Motion, we specialize in turning tricky topics into animations that educate, engage, and empower (yep, that’s our slogan!). From animated Explainer videos to educational series, we’re here to help you connect with your audience and make your business look sexy while doing it.

Let us help you bring your big idea to life. Get in touch today, and let’s make something amazing together.