Avensure - PeopleCloud
Avensure are one of the UK's leading HR and Health and Safety consultancies, and PeopleCloud is their flagship software platform. It does a lot. HR records, rotas, leave and absence, document signing, incident logs, reporting, expenses, the lot.
The challenge with software that does a lot is exactly that. How do you show everything without losing people three minutes in?
That's where we came in.
A fast-paced product tour for one of the UK's leading HR and Health & Safety platforms. Built to win new customers and onboard existing ones, all in one asset.
Watch the video:
The brief
Avensure needed a single video that could pull double duty:
A sales asset to put in front of prospects considering PeopleCloud, giving them a confident, fast-paced walkthrough.
An onboarding tool for new and existing users, helping them get to grips with the platform without sitting through a training session.
Their previous demo video, made back in 2022, had served them well but was starting to show its age. The platform had moved on. The brand had moved on. The video needed to catch up.
our strategy
-
The User interface
Rather than abstract metaphors or character-led storytelling, we put the actual product front and centre. Real screens, real interactions, real workflows. For a buying audience, this is gold. They get to see exactly what they're paying for. For onboarding users, it doubles as a visual map of the platform.
-
Cloudy the mascot
Avensure's cloud mascot is a brilliant little brand asset, and we used him to guide the viewer through each section. He breaks up the density of UI shots, and gives the whole thing a warmth that pure screen-recordings would never have on their own. He's not a gimmick. He's a wayfinder.
-
typography and graphics
We added a supporting layer of typography, icons, callouts and motion. This is the language that tells the viewer what to look at, when, and why it matters. Features get isolated and labelled the moment they're mentioned. Key benefits land with a visual punctuation mark.
Have a platform, product or service you need to bring to life?
We make explainer videos that engage, educate and empower your audience. Let's talk about your project.