benefits of animation #1.
We’re currently working on a project called "Benefits of Animation," in which we explore the numerous advantages of using animation in marketing and communication strategies. The project will consist of a series of short animations, each highlighting a different benefit.
Benefit 1 focuses on the limitless possibilities of animation. Unlike traditional filming, animation allows for the depiction of virtually anything on screen, even things that would be logistically or financially difficult to capture on film, such as outer space or the bottom of the ocean. By choosing to incorporate animation into their marketing or communications strategy, businesses can unlock a world of creative possibilities.
our process
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Planning Sketches
We sketched out an initial idea for how we wanted this animation to look and feel. This provided us with a blueprint for producing the artwork.
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Artwork
For this project, we combined our own illustrations with stock artwork. This is a fantastic example of how using stock graphics libraries can be used to save time and money!
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Animation
We used Adobe After Effects to animate the artwork, bringing it to life. We also added a variety of textures to the illustrations. Finally, we added music and a voiceover to complete the final video.