Benefits of Animation #2.
We’re currently working on a project called "Benefits of Animation," in which we explore the numerous advantages of using animation in marketing and communication strategies. The project will consist of a series of short animations, each highlighting a different benefit.
Benefit 2 presents the idea that, from a very young age, we watch and enjoy animation. This means that, as we grow older, we still respond positively to animation as our brains have been conditioned to do so. When a company intends to communicate with their staff or customers, animation may be a very useful tool.
our process
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Script Writing and planning
The first step for this animation was to identify the message we wanted to present by writing a script.
Once finalised, we drafted a storyboard to illustrate each point, and form a blueprint for each scene.
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Artwork
We developed a style that matched the overall vision of the animation. Then, using the plan sketches as a guide, we illustrated the artwork.
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Storyboard
We created some style frames from the artwork and used these to develop the storyboard. We could now visualise exactly how the final video will look before undergoing the animation phase.