scRAN.
SCRAN is a company that offers subscription-based meal plans, recipes, and ingredients delivered right to your doorstep. Our team was given the exciting challenge of creating an animated explainer video that would introduce SCRAN and explain their unique service.
This project provided the perfect opportunity for us to combine our passion for food with our expertise in producing visually stunning motion design.
our process
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Artwork
To best suit SCRAN's needs, we crafted a distinctive style of artwork. Our approach was to use a limited color palette, while ensuring that the food itself remained the focal point of the animation. For this reason, we employed a more varied and vibrant color scheme when it came to depicting the food, making it stand out and appear even more appetizing.
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Storyboard
To begin the process, we created a sketched storyboard. This allowed us to visualize the flow of the animation from start to finish. Once we had finalized all of the artwork, we then presented a fully developed storyboard. This step is particularly critical, as it provides a clear blueprint to follow during the animation phase.
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Rigging & Animation
Rigging the characters streamlines the animation process by providing them with a skeleton that restrains movement to realistic limits and allows body parts to be manipulated more efficiently. After rigging the characters, we animated the video and added a voiceover and soundtrack.